PUSB mentor

Błażej Soniewicki – a practitioner, currently managing a digital media startup based on AI technology, E-Contenta. Previously he was one of the founders and managers of Brand New Galaxy, where he was responsible for Life on Mars agency.

He is a brand and communication strategy expert, for over 20 years supporting various organisations in introducing products and services to the market, in Poland, Russia and other European countries. The areas of Błażej expertise are focused around: business consultancy, innovation development, product and service design, go to market strategy development

Besides that, Błażej is a managing partner of a media startup called E-Contenta. They are distributing digital marketing content, based on a unique engine using artificial intelligence algorithms. He is also utilizing his practical knowledge and experience gained in network agencies (BBDO, Saatchi & Saatchi and Arc) as a lecturer at the Management Department of Kozminski University, where he teaches innovation and consumer engagement strategy.

For many years Błażej has also actively participating in INNOVATION festival organised by the Polish Advertising  Association, taking care of both: organizational and substantive context. Projects in which he participated over the years were repeatedly awarded and distinguished in leading festivals both in Poland and abroad, including EFFIE, Cannes Lions, KTR, Red Apple.