P.aid is uber-like crowdsourcing platform for quick execution of companies’ daily marketing tasks and social initiatives using efforts of thousands of consumers with their smartphones. The platform allows companies and brands to involve local street-freelancers and to on-board them with help of smartphone to perform regular marketing audit tasks which usually take no more than 15 minutes. Brands are able to complete numerous marketing non-skilled daily tasks faster, cheaper and in the real time mode using workforce on-demand. Platform also helps companies and organizations to utilize the social power of cultural and eco-initiatives and gives a tool for people’s control.