Pix created a new category of product – LED backpacks which sync with a smartphone and display images. It is the first digital customizable backpack with built-in LED screen which appearance can be controlled from an iOS/Android app. 4000 units were manufactured and sold by customers form 50+ countries. Now the project focuses on the B2B direction to work with delivery companies in order to use customizable LED screens for outdoor visibility for brands. Using Pix products delivery companies can control look of deliverer’s bag from web interface. Based on the time of the day, the location and the restaurant that the courier driver is delivering food from, a respective animation would be displayed on his bag. This would be an advertisement for the delivery company, the restaurant and serve as the additional safety precaution for the driver.